When I visited my parents over the break I saw about a bunch of ads on TV for a product called “Lipozene”.
“This product is only those who need SERIOUS weightloss” the thin blonde woman on the television pandered at me. She continued to say, “You don’t have to change a thing, just take 2 pills before 3 meals a day and watch the pounds melt off.”
ORLY? So I take 6 pills a day and I can eat crap? Sounds like a deal to me. I mean, it’s only 30 bucks for a 10 day supply1–a total bargain!
One of the main things that caught my attention about the ad is that Lipozene attempts to sell itself like a PRESCRIPTION, when other diet pills hold color-based aesthetic:
In the ad, their words are chosen very carefully2 as not to get into legal trouble. Nice one, lipozene.
Lipozene is not FDA approved to support serious weight loss…or any weight loss at all, for that matter.
If you look at the ingredients in Lipozene, it’s just a pimped out fiber pill.3 The main ingredient is glucomannan, a soluble fiber that comes from konjac root. 30 bucks for 10 day supply of….konjac root? You’ve gotta be kidding me.
The blatant scam comes as no surprise. The makers of Lipozene and the operators of the so-called “Obesity Institute” that produced Lipozene4 are Henny Den Uijl and Bryan Corlett. This same duo was fined $1.5 MILLION by the FTC in 2005 for lying about the weight loss abilities of some other fiber pills that they were pushing back then (called Propolene and FiberThin). Henny and Bryan are clearly winners. Especially since nowhere on their site do they cite the studies which support their “clinically proven weight loss”.5
But hey, maybe Henny and Bryan ARE the winners. After all, over 10 million bottles of this shit has been sold. People are such dumbasses.